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The Bio:

Hi, I’m Cole Daly, an Experience Design Specialist, though that title never feels like it encapsulates it all..
 

At heart, I’m a connector. I see patterns across disciplines and love finding how one field’s solution can unlock another’s problem. That curiosity has taken me from building furniture in college studios to designing digital systems used by millions.

I grew up in Atlanta, studied Comprehensive Design at Indiana University, a degree built around design thinking, and now work at Accenture, helping large organizations make their systems more human. Along the way, I’ve lived in Bloomington, Chicago, San Francisco, and New York City: collecting perspectives, friends, and a deep sense of how context shapes design.

Each place, each project, has taught me the same thing: good design isn’t about aesthetics alone. It’s about understanding how people move through the world and making that movement a little smoother, smarter, and more meaningful.

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The Work:

Vessel Design Systems

[ 01 ]

Vessel Design Systems

2022-25

Tags

Design Systems, UX / UI, Adoption Strategy, Design Ops, Cross-functional Collaboration, Component Architecture

Problem Set

For one of the largest healthcare organizations in the US (Reporting short of 700M web visitors in 2023) digital consistency isn’t a luxury, it’s operational stability. Yet their design system, a loose 1.0, was incomplete, poorly adopted, and unreliable enough that most teams simply skipped it. At this scale, the client needed a system designers could trust. Something dependable, scalable, and capable of replacing the heavy lift of custom design work with a stable, unified foundation.

Iris Design System

[ 02 ]

Iris Design System

2025-26

Tags

Design Systems, UX / UI, Research, Omnichannel, Multi-brand, Web, Component Architecture

Problem Set

Despite $2 billion in annual revenue, the client’s website was inconsistent page to page and far behind modern retail standards. They needed a unified, scalable system to support all four brands while modernizing the online experience.

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