The Work

Starting with user research and competitive analysis, helped one of the largest US eyewear retailers transform from a fragmented online presence into a unified, modern, omnichannel experience, while building a design system that could scale across all four brands.

Custom-designed pages dropped from roughly 40% to under 5% after we rebuilt Vessel into a trusted design system. By strengthening its foundations and aligning closely with engineering, it became the default way of working across one of the highest-traffic healthcare platforms in the country.